Our Story

My husband grew up fishing the bayous in Louisianna and learned to fish from his grandpa. I met Tadd in 2017 and we married in 2021. I was never into fishing but quickly grew fond of it! We love competing in tournaments or just getting out on the water. My husband has always experimented with his own fishing scents and love teaching others to fish, so one day on the water when we had other fishermen circling us trying to figure out what we were using to catch all our fish I suggested to my husband maybe we should start selling his fish attractant scents and try to do it at a reasonable price to help others. Of course, he was hesitant at first because that was his thing and a little edge over others but eventually came around to the idea. So here we are with Crush It Gel! We hope to grow and keep expanding with other scents and continue seeing the awesome reviews on our products. Tight Lines!

FAQ

Which scent is better for bass fishing?

While Bass Crack is the most popular, we find that the best practice is to cycle through all the scents to see what the bass prefer that day.
What lure can you put Crush It Gel on?

Any lure you want. Crush It Gel was designed to be used on hard and soft baits alike.
Does Bass Crack work on Crappie?

Absolutely! While our scents popular for bass fishing, they are effective for many species of fish including Crappie.